Many people ask who owns the 888 sports app and whether a recent rebrand changed ownership. This article gives a clear, evidence-backed answer and points to the official documents you can check to confirm the current operator. We explain the 2024 name change to Evoke plc, the earlier William Hill International acquisition that expanded the group, how ownership is presented in public filings, and which licences confirm the day-to-day operator for UK services.

The 888 sports app is a brand product under Evoke plc, the renamed parent company.

Evoke plc's portfolio includes 888sport, 888casino and William Hill after earlier acquisitions.

Verify the licensed operator in your country via regulator registers and the company's annual report.

What the phrase "888 sports app" means and who owns the 888 brand

The term 888 sports app typically refers to the sportsbook product offered under the 888sport brand, which is one part of the wider 888 brand portfolio. In plain terms, the 888 sports app is a brand-level product, not a standalone privately owned app, and as of 2026 the wider 888 brand is owned by Evoke plc, the group that carried the 888 name until a rebrand approved in 2024 London Stock Exchange announcement (Evoke plc on Wikipedia).

To be concise: if you are asking who owns the 888 sports app, the short answer is that it sits under the Evoke plc group structure, which is a publicly listed parent company. This means the app is one brand within a multi-brand portfolio rather than an independent company.

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Check the most recent Annual Report or RNS announcements for any updates to group naming or portfolio notes.

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Because Evoke plc is a listed company, ownership is held by public and institutional shareholders rather than a single private owner, and market disclosures show how holdings are distributed across investors Reuters coverage of the rebrand.

Below we explain the corporate steps that led to the current structure, where to look for the licensed operator in the UK, and what ownership means for everyday users of the app.

How the company got here: rebrand and key acquisitions

The company formerly known as 888 Holdings plc officially changed its name to Evoke plc after shareholder approval in May 2024, a corporate rebrand intended to reflect a broader multi-brand strategy and grouping of assets London Stock Exchange announcement. The name change was documented through the usual RNS channels and covered by business press at the time.

That rebrand followed earlier strategic moves that reshaped the group, most notably the 2022 completion of the acquisition of William Hill International (the non-U.S. business). Completing that deal brought William Hill and Mr Green into the same parent group as 888 and expanded the portfolio the group now manages Reuters report on the William Hill acquisition.

These events are corporate milestones: the rebrand formalized a new group identity and the acquisitions enlarged the brand set. They do not by themselves change the fact that the parent remains a publicly listed group and that operating entities continue to hold local licences where required.

Group structure today: brands, subsidiaries and public ownership

Evoke plc's portfolio includes well-known brands such as 888casino, 888sport, William Hill and Mr Green, as set out in the group reporting for the period following the rebrand Evoke plc Annual Report 2024. More corporate information is available on the evoke plc site.

The parent company is publicly listed on the London Stock Exchange, which means ownership is visible through market disclosures and not concentrated in a single controlling owner; major holdings are reported where thresholds are met and the aggregate free float includes institutional and retail investors. See the company profile on Investing.com.

Who owns the 888 sports app?

The 888 sports app is a brand within the Evoke plc group, which was formerly named 888 Holdings plc; licensed subsidiaries operate services by jurisdiction.

Public filings and TR-1 notifications show who holds significant stakes at any given time, but they also demonstrate that the group is majority owned through widely held market positions rather than a single controlling shareholder example TR-1 notification.

For readers, the practical takeaway is that the 888sport brand is one of several operating brands under the Evoke plc umbrella, and changes in shareholder lists are a normal part of public company life.

Licensing and regulation: who operates UK-facing services

In the UK, services under the 888 brands are operated by licensed subsidiaries, and the UK Gambling Commission public register lists the relevant operating entities such as 888 UK Limited. Checking the regulator register confirms which legal entity holds the licence for customer-facing services in that jurisdiction UK Gambling Commission public register entry for 888 UK Limited.

It is important to distinguish between the listed parent company and the licensed operating subsidiaries: the parent describes corporate ownership and group strategy, while the subsidiary licence identifies the specific legal operator that is subject to local rules and oversight.

For a user, licence entries are a practical source of truth about who runs the product in your country, and regulator records are typically updated separately from corporate press notices and annual reports Evoke plc Annual Report 2024.

What ownership means for app users and common misconceptions

Ownership and licensing are related but distinct. Ownership describes which group controls the brand and strategic decisions, while licensing identifies the legal operator responsible for compliance, customer protection and the terms under which services run.

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Many people assume a brand rebrand automatically changes how a service is delivered or guaranteed. In practice, rebrands are corporate identity changes and do not by themselves alter licence status or customer-facing terms unless the company files specific changes with regulators and notifies customers.

Common mistakes when investigating who owns the app include relying solely on app store listings, using outdated news items, or confusing a brand name with the operating company; the correct route is to consult company filings and regulator registers for the up-to-date operator name UK Gambling Commission public register entry for 888 UK Limited.

How to verify current ownership and official sources to check

To verify who owns the 888 sports app, start with the group's Annual Report and the RNS feed for name changes and portfolio details; the Annual Report shows brand ownership and group structure in summary form and is the formal disclosure of record Evoke plc Annual Report 2024. You can also consult our blog for guidance on checking filings.

Next, consult the UK Gambling Commission public register to confirm which subsidiary holds the licence for services in the UK; the register entry gives the legal entity's name, licence conditions and contact details for regulatory queries UK Gambling Commission public register entry for 888 UK Limited.

Quick verification checklist for company filings and licences

Annual Report
RNS announcement
UK Gambling Commission register

Confirm dates and entity names

Finally, for recent changes in significant shareholdings, look for TR-1 notifications or RNS announcements which disclose major holdings and any changes that meet reporting thresholds; these filings explain whether a single investor has accumulated a controlling stake example TR-1 notification. Read more about how we evaluate changes on our site here.

Treat reputable public filings and regulator registers as primary sources; use news coverage to provide context but cross-check with the official documents before drawing conclusions about ownership or control.

Summary and next steps for readers

Bottom line: the 888 sports app is a brand-level product within a group owned by Evoke plc, the parent company that changed its name from 888 Holdings plc after shareholder approval in May 2024 London Stock Exchange announcement.

Minimalist 2D vector close up of a laptop screen showing a stylized UK Gambling Commission public register with a magnifier highlighting a licence row representing 888 sports app

The group portfolio now includes 888casino, 888sport and the William Hill and Mr Green brands following prior acquisitions, and licensed operating subsidiaries hold the specific licences required to run customer-facing services in jurisdictions such as the UK Evoke plc Annual Report 2024.

If you want the latest confirmation, check the group's Annual Report or RNS announcements for corporate changes and the UK Gambling Commission public register for the licensed operator in the UK; these sources will show the up-to-date legal names and licence holders TR-1 or RNS feeds, or visit Funded Plays for related resources.

Understanding the difference between parent ownership and licensed operators helps set realistic expectations about who is responsible for regulation, compliance and customer protections when you use the 888 sports app.

Who owns the 888 sports app?

The 888 sports app sits under the Evoke plc group, the company formerly known as 888 Holdings plc following a 2024 rebrand; licensed subsidiaries operate services in each jurisdiction.

Has the ownership changed because of the Evoke rebrand?

The rebrand renamed the listed parent to Evoke plc but did not itself transfer licences; ownership remains through the listed parent and its shareholders.

How can I confirm which company operates the app in the UK?

Check the UK Gambling Commission public register for the licensed operator and the group's Annual Report or RNS announcements for corporate ownership details.

If you need a single place to check for changes, the group's Annual Report and the UK Gambling Commission public register are the most reliable starting points. For quick updates on shareholdings or formal announcements, consult RNS or TR-1 notifications. This summary is informational and based on public filings and reports; if you need legal or financial advice about ownership or investment, consult a qualified professional.