This article answers a common question for sports app users: is the 888 sports app part of William Hill? The short answer is no in the sense of a merged consumer product. The brands share the same corporate parent, now called Evoke plc, but their consumer apps, accounts and support remain separate. The guide below explains the 2022 acquisition that created the group, the 2024 rebrand, practical steps for account holders, and where to confirm official details.

888sport and William Hill are separate consumer brands owned by Evoke plc.

Shared ownership does not mean shared logins, balances or automatic KYC transfer.

Always verify operator details in the app footer and the brand terms pages before acting on payments or account changes.

Short answer: Is the 888 sports app part of William Hill?

Quick verdict

Short answer: the 888 sports app is not part of William Hill, in the sense of being the same consumer app or a shared login. Both 888sport and William Hill operate as separate consumer brands under the same parent group, Evoke plc, which lists the two brands in its portfolio Evoke plc corporate brand page.

That shared ownership is an important distinction but it does not mean your William Hill credentials work on 888sport, or that balances or KYC checks transfer automatically. For account-specific actions you must use the app or site for the brand where your account is held.

When people ask whether one app is "part of" another they usually mean either a single app and single account, or a combined customer login. In this case, the corporate group owns both brands while keeping them as distinct consumer products, so ownership is shared but consumer products are separate.

For verification and operator details check the corporate brand information and each brand's terms pages to see how they present operator relationships and account rules.

On 1 July 2022, 888 Holdings completed the acquisition of William Hill's international, non U.S. business, a corporate deal that brought William Hill's non U.S. operations into the same group that owned 888sport at the time Completion of Acquisition of William Hill International.

The acquisition was also covered by independent reporting which summarised the scope as the non U S business that William Hill was selling at that time Reuters coverage of the acquisition.

Legally, that acquisition created a single corporate group that owned both brand portfolios. Ownership at the corporate level is what links 888sport and William Hill today, and it is the reason the brands appear together under the group identity in later corporate communications.

Verify the operator details before you act

Check the official operator terms pages if you need to confirm which legal entity operates the app you use for account and payment details.

Open brand terms

Even so, ownership of brands by the same group does not automatically change how consumer apps work. Any product-level integration requires separate corporate and regulatory steps to combine platforms or share accounts.

In 2024 the corporate group formerly known as 888 Holdings announced a rebrand to Evoke plc, and the group presented a portfolio of consumer brands under that new name Reuters report on the rebrand. See the Evoke plc Wikipedia entry Evoke plc on Wikipedia.

The rebrand did not mean that consumer brands were automatically merged into a single app; it was a corporate renaming and repositioning exercise, with the group continuing to operate several consumer-facing brands. See the evoke plc site evoke plc.

Close up smartphone showing 888 sports app login screen with subtle label Separate app, separate account on a minimalist dark background

Evoke plc's corporate brand page lists the consumer brands in the group, showing William Hill and 888sport as distinct entries rather than a single combined consumer product Evoke plc corporate brand page.

That corporate listing is a clear indicator that the group sees the brands as separate products within its portfolio; corporate strategy can coordinate them while consumer platforms remain discrete.

What shared ownership means for users of the 888 sports app and William Hill app

Account access and logins

For users, the practical outcome is straightforward: accounts, logins and credentials are brand-specific and do not automatically transfer between 888sport and William Hill. Company help and terms pages make this clear by listing separate operator and account terms for each brand 888sport Terms and Conditions. See the Funded Plays evaluation guide how Funded Plays evaluations work.

That means if you have an account on William Hill you should not expect to use the same password and email to access 888sport without creating or linking an account specifically for that brand.

Is the 888 sports app part of William Hill?

No. The 888 sports app and William Hill are separate consumer brands owned by the same parent company, Evoke plc, and their apps, accounts and account management remain distinct.

Customer support and operator details

Deposits, withdrawals and KYC checks are handled within each brand's own platform and support channels according to each site's operator terms, so you must follow the procedures of the brand where your account is held William Hill general terms.

If you have a payment or verification question, contact the support team for the brand that holds your account rather than assuming another brand's support can act on your behalf.

Why the apps remain separate: legal and operational reasons

Operator entities and regulatory requirements

Sister brands often remain separate products because they are operated by distinct legal entities or hold different regulated licenses, and terms pages commonly reflect these operator details for regulatory transparency Evoke plc corporate brand page.

Regulators typically require clear operator details, and those details appear in each brand's terms and help pages, which is why consumer apps remain separate even when the same group owns multiple brands.

Brand-level product decisions

On a product level, maintaining separate apps can be a deliberate commercial choice: brands may target different markets, retain separate loyalty or promotional programs, and keep distinct user experiences. Shared ownership does not force a single app unless the corporate group explicitly states a product consolidation plan.

Where companies plan a merger of consumer products they normally publish a clear transition timeline and account migration instructions, which is not the case here according to current corporate communications and brand pages.

Practical steps for users: managing accounts on the 888 sports app and William Hill

How to verify which operator runs your app

Step 1, check the app or site footer and the account or legal section for operator details. Each brand publishes operator information in its terms or help pages; confirm that the named operator matches the brand in the official corporate pages or terms for clarity 888sport Terms and Conditions.

Step 2, cross check the operator name against the Evoke plc corporate brand page when you need assurance about group ownership or brand structure Evoke plc corporate brand page.

Checklist for payments and identity steps: first verify the payment methods listed in the specific brand app; second follow the brand's KYC instructions; third contact that brand's support if a payment is rejected. Each brand documents these procedures in its terms and support pages so follow the instructions for the site where you hold the account William Hill general terms.

Funded Plays Challenges

Open brand terms

Do not share credentials across brands and do not assume a completed KYC on one brand automatically satisfies KYC on another brand; perform identity verification within the app that controls your account. Find related guides on the Funded Plays blog our blog.

Common user mistakes and myths about 888sport and William Hill

Mistake: assuming one login works for both brands

One common error is trying the same login details on both apps. Because accounts are brand specific, a login that works on William Hill will not give access to 888sport unless you have a separate account or the company provides a stated migration or linking process.

Another frequent issue is expecting shared balances or funds; wallet balances are maintained per brand and subject to that brand's terms and operator controls, so do not assume funds move automatically between brands.

Shared ownership is often mistaken for product unification. In this case, the corporate group lists both brands separately and has not announced any automatic app merger, so treat them as separate consumer products unless official communications say otherwise Evoke plc corporate brand page.

If a brand consolidation were planned the company would normally publish a migration plan and timelines, and those communications should be followed closely by users who hold accounts on both brands.

Key point: 888sport and William Hill are distinct consumer brands under the same parent group, Evoke plc, and the 888 sports app is not a shared William Hill app in the sense of a single login or shared account access Evoke plc corporate brand page.

For account matters use the specific brand's site or app and refer to that brand's terms and support for operator details and KYC instructions 888sport Terms and Conditions.

Bookmark the Evoke plc brand page to see the corporate brand roster and each consumer brand entry, and keep a copy of the terms and conditions or help pages for the brands where you hold accounts; those are the primary sources to verify operator details Evoke plc corporate brand page. You can also view the Evoke plc brand listing on the main site Evoke plc our-brands. Also see the Funded Plays homepage Funded Plays for resources.

Quick verification checklist for official brand and operator pages

Evoke plc corporate brand page
888sport terms and conditions
William Hill terms and conditions

Save these pages for fast account verification

When in doubt contact the support team for the brand that holds your account rather than assuming another brand can act on your behalf.

Are 888sport and William Hill the same app?

No. They are separate consumer apps owned by the same parent group; accounts and logins are brand specific.

If I verified my ID on William Hill do I need to do it again on 888sport?

Yes. Each brand handles KYC within its own platform unless a formal migration is published by the company.

Where can I check which company operates the app I use?

Check the app footer or legal section for operator details and confirm against the corporate brand page or the brand's terms and conditions.

If you need to take action on an account, use the brand app or site where your account is registered and follow that brand's published terms and support instructions. Bookmark the corporate brand page and the relevant terms pages so you can verify operator information quickly if questions arise.